“X” Marks the Spot
Image courtesy- Emin Sansar/Anadolu Agency via Getty Images In an announcement, leaving the world in shock, Elon Musk, the maverick entrepreneur and CEO of Tesla, SpaceX, and other companies, announced his personal decision to rebrand Twitter as “X,” quickly changing the logo and company name soon after. This unexpected name change has sparked some heated debates among tech enthusiasts, and avid users of the platform, with many making their decisions to leave the app. However, as an observer of the event, I think that this rebranding could ultimately have profound implications for how Twitter has supported free speech, and the company’s overall image and reputation. The rebranding of the company to “X” signifies somewhat of a radical departure from Twitter’s long-term established identity. For years, Musk has been known to be a firm believer and supporter in the idea of free speech, using Twitter as a method to communicate his theories and thoughts to the world and his millions of fol